UK Online Casino is free to read. It is paid for by commission from some of the casinos we link to. This page explains the arrangement in plain terms.
How it works
When you follow a link from this site to a casino and open an account, the casino may pay us. Depending on the casino, that is a fixed fee for a new customer, a share of the revenue it earns from that customer, or a mix of the two. You pay nothing extra and you get the same offer you would get by going direct.
What commission does not do
It does not set scores. Every casino is marked using the method on our how we rate page, and the weighted sum is printed on each review. It does not buy a position in a table, a "featured" label or a kinder write-up. Casinos that pay us and have weak terms or a poor regulatory record are scored accordingly.
It does affect one thing: which casinos have a working link. We can only link through to casinos that run an affiliate programme we have joined. A casino without one can still be reviewed and scored.
Revenue share and your losses
We would sooner say this than leave it unsaid. Under a revenue share arrangement, an affiliate earns more when referred customers lose more. That is a conflict of interest built into this industry. Our answer to it is the rest of this site: licensed casinos only, published scoring, safer gambling information on every page, and no content that pushes anyone to deposit more or play longer.
How links are marked
Every link to a casino on this site passes through an address beginning with /play/ and carries the "sponsored" and "nofollow" attributes, so search engines know it is commercial. A disclosure line appears at the top of our commercial pages.
Questions
If you want to know whether we have a commercial relationship with a particular casino, ask us and we will tell you.