This page sets out the rules we hold our own content to. If you find a page that breaks one, we want to know.
1. Licensed operators only
We review and link to casinos that hold an active Gambling Commission licence, checked on the public register. We do not rank, recommend or link to unlicensed sites, and we do not publish content designed to help anyone get round self-exclusion.
2. Facts have sources and dates
Specific claims about a casino come from the licence register, the operator's own pages, or a named published source. Every review lists what we read and when. If we cannot stand a claim up, it does not go in.
3. No invented experience
Our reviews are desk reviews. We do not claim to have deposited, played or withdrawn when we have not. We do not publish made-up test results, user quotes, ratings from other sites or awards.
4. Offers are described, not hyped
We describe a welcome offer by its type and its conditions. We avoid quoting amounts because they change quickly and because the conditions matter more. Where an amount appears, it is dated and you are told to check the casino's current terms.
5. Scores follow a published method
Scores come from five weighted marks, explained on the how we rate page. Commercial relationships have no input into them.
6. Commercial links are labelled
We earn commission from some casinos. Links to casinos are marked as sponsored, and the arrangement is explained in our affiliate disclosure. We do not sell reviews, ranking positions or "featured" slots.
7. How we use AI tools
We use AI tools to help research and draft pages from the sources above. A person on the editorial desk is responsible for what is published, and the sourcing and no-invention rules apply whatever tool produced the first draft.
8. Gambling is treated as paid entertainment
We do not present gambling as a way to make money or solve financial problems. We do not publish betting systems as ways to win. Commercial pages mention limits and support, and every page carries the National Gambling Helpline number. Nothing on the site is aimed at anyone under 18.
9. Mistakes get fixed in the open
When we get something wrong we correct it and, where the error was material, note the change. See the corrections page.